A short excerpt from a YouTube video ("The best work doesn't matter") by Eric Deeran arguing that excellent client work/results alone won't grow a business; you need a repeatable system to generate leads and clients predictably in order to scale and hit business goals.
You could have the best work, you could have the best client results. But if you don't know how to actually get more leads and more clients, you're still gonna struggle in business, and you're not gonna hit the goals that you want to hit. Having great client results is not enough. Having great work is not enough. You have to have a system that brings you people predictably, and that's when you can actually grow your business.
