Speaker (likely the creator) argues that excellent work and strong client results alone are insufficient to grow a business. To hit business goals you must have a repeatable system that predictably brings leads and clients; without that system, growth and target attainment will be difficult despite high-quality work.
You could have the best work, you could have the best client results. But if you don't know how to actually get more leads and more clients, you're still gonna struggle in business, and you're not gonna hit the goals that you want to hit. Having great client results is not enough. Having great work is not enough. You have to have a system that brings you people predictably, and that's when you can actually grow your business.
