Eric DeeranOne mission — help agency owners build businesses they actually love running.

The best work doesn't matter

7 Jan 2025 · 0 min

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A short excerpt from a YouTube video ("The best work doesn't matter") in which the speaker (Eric Deeran) argues that excellent work and strong client results alone won't grow a business. The core claim: businesses need a predictable lead-generation system to bring people and clients consistently if they want to scale and hit goals.

You could have the best work, you could have the best client results. But if you don't know how to actually get more leads and more clients, you're still gonna struggle in business, and you're not gonna hit the goals that you want to hit. Having great client results is not enough. Having great work is not enough. You have to have a system that brings you people predictably, and that's when you can actually grow your business.