Eric Deeran explains why companies now expect content creators to shoot, edit, and distribute their own work. The shift demands broader skills and produces better results than hiring separate specialists.
So it's just something to think about. It's something we've seen, it's what we're seeing. Shift in the landscape right now is companies want somebody who can provide more value than just creating content for them. They want somebody who can come in and shoot the content, edit the content, and then distribute that content to actually get their clients, get them more results as a result of that.
