A short YouTube monologue (uploaded Feb 23, 2024) by Eric Deeran arguing that business success requires doing "boring" consistent work for a long time so effort compounds. The speaker warns against chasing novelty or comfort, emphasizes committing to necessary actions despite feelings, and frames business as a machine where inputs produce outputs.
The reason most people are not as successful as they want to be is because they won't do things that are really boring for a very long period of time. And if there's anything I've learned generating millions of dollars for my own business, it's that you have to do boring shit for a very long period of time. And a lot of people are just not willing to accept that. And they want a new shiny thing happening every single week, every single month, every single quarter, every single year inside of their business, instead of committing to the actions that they know they need to take. And they end up choosing comfort over success. So if you want to be really good at something, you want to be really great at something, you need to do that thing for a very long period of time. This way, the time and the work compounds without you changing direction every single time you get bored. At the end of the day, the business does not care about how you feel. The business simply exists to be a business and to be a machine. Inputs equals outputs.
