Eric Deeran explains why setting clear expectations matters in sales. Separate lower-ticket from higher-ticket buyers, tailor your messaging to each, and give new clients a clear outline of scope and communication so they know what to expect.
Really what we found with that is setting clear expectations. As basic as it sounds. There's, I mean, within the consumer market, within that smaller, small to medium sized company market, there's typically two different segments. There's the lower ticket buyers, the higher ticket buyers. And so with our funneling, with our messaging, the ads we help you put out, we're really trying to target and attract only the people who see the see it as an investment. And a lot of that, like, hey, I'm calling you at all hours of the night. A lot of that from what we found is it's a sales process and expectations. You just need a fix within your sales process and your expectations. So when they come on, they know, hey, this is the outline of what we're going to do. Here's the scope. And as simple as it sounds, it works.
