Eric DeeranOne mission — help agency owners build businesses they actually love running.

This is what happens when your clients say "I need to think about it"

15 Jun 2023 · 0 min

Watch on YouTube

0:20

Short YouTube sales-advice clip explaining that when prospects say “I need to think about it,” the real issue is typically the seller’s failure to establish a clear gap between the prospect’s current situation and their desired outcome, and to show how the product/service bridges that gap. The speaker frames the objection as uncertainty about the seller being the right choice.

Typically when your prospects say I need to think about it, it's not usually because they need to think about it. It's typically because you haven't established enough of a gap of where they are and where they want to be and used your product or service to bridge that gap. And so if you haven't done that yet, they're going to say, I need to think about it, because they're not certain that you are the right choice for them and their business.