Eric DeeranOne mission — help agency owners build businesses they actually love running.

This is what happens when your clients say "I need to think about it" #shorts

2 Feb 2023 · 0 min

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A short YouTube #shorts video by Eric Deeran offering a sales tip: when prospects say "I need to think about it" it's often because you have not clearly established the gap between their current situation and their desired outcome, or shown how your product/service bridges that gap. As a result, prospects are uncertain you're the right choice.

Typically when your prospects say I need to think about it, it's not usually because they need to think about it. It's typically because you haven't established enough of a gap of where they are and where they want to be and used your product or service to bridge that gap. And so if you haven't done that yet, they're going to say, I need to think about it, because they're not certain that you are the right choice for them and their business.