Eric DeeranOne mission — help agency owners build businesses they actually love running.

This is why diagnosing clients needs is so critical

19 Apr 2025 · 0 min

Watch on YouTube

0:17

A short YouTube video (by Eric Deeran) advising video creators to perform client diagnosis/discovery before producing work. The speaker emphasizes understanding where the client currently is and where they want to go, then explicitly linking the proposed video to the client’s desired outcome.

But the really, the biggest thing, I think, for you is just to go into it with, like, let me get some diagnosis, let me get some discovery. Let me figure out where he's. Where he's at, where he's looking to go, and then just relate that diagnosis and tie the bow on it to where you're like, we're gonna make this video to get you this outcome, this video to get this outcome and really tie that in.