Eric DeeranOne mission — help agency owners build businesses they actually love running.

This is why diagnosing clients needs is so critical

3 May 2025 · 0 min

Watch on YouTube

0:17

Short, conversational YouTube advice (Eric Deeran) emphasizing the importance of diagnosing a client’s needs via discovery conversations and then explicitly mapping that diagnosis to a concrete video outcome—i.e., decide what the video should achieve for the client and present the video as the vehicle to reach that outcome.

But the really, the biggest thing, I think, for you is just to go into it with, like, let me get some diagnosis, let me get some discovery. Let me figure out where he's. Where he's at, where he's looking to go, and then just relate that diagnosis and tie the bow on it to where you're like, we're gonna make this video to get you this outcome, this video to get this outcome and really tie that in.