Eric DeeranOne mission — help agency owners build businesses they actually love running.

This is why diagnosing clients needs is so critical

17 May 2025 · 0 min

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Short advice from a filmmaker: diagnose the client’s situation and goals before producing a video, perform discovery to understand where the client is and wants to go, and explicitly link the diagnosis to the video’s intended outcomes so the final deliverable directly targets those outcomes.

But the really, the biggest thing, I think, for you is just to go into it with, like, let me get some diagnosis, let me get some discovery. Let me figure out where he's. Where he's at, where he's looking to go, and then just relate that diagnosis and tie the bow on it to where you're like, we're gonna make this video to get you this outcome, this video to get this outcome and really tie that in.