Eric Deeran spent $20,000 on an agency to handle sales and marketing, then lost money because he didn't understand the fundamentals himself. He learned the hard way: master selling, marketing, and systems before you hire someone else to run them.
Eric Deeran - Master Filmmaker
January 31, 2023
About $20,000 (he says "I spent about 20k")
Funny story, back in the day, when I wanted to scale up my video business during films, I ended up trying to hire an agency to do a lot of the work for me as far as generating leads, helping me with sales. But little did I know that, you know, I didn't know how to do that stuff. So I thought, hey, if I just hire this agency, they're going to be able to do it for me. And the problem was, was that I spent about 20k for this agency and I actually lost money. That was the hardest part. And the reason I lost money was because I needed to learn how to have the fundamentals and foundations in place before that was gonna work for me. And so what I did is I had to go and then invest more money into coaching to get it done the right way so I could learn how to run my business the correct way, as opposed to just thinking I could hire somebody to do it for me. So if you're somebody out there who doesn't know the foundations, they don't know how to sell market, set up your own systems. I would highly encourage you to find somebody who can help you with that stuff so you don't become a victim of just a marketing agency who doesn't really know your market or how to sell what you sell better than you.
