Eric Deeran paid $20k to a marketing agency to scale his video business and lost money because he didn't have the fundamentals down. He learned sales, marketing, and systems through coaching instead, and now says you need to master the basics before you hire out.
About $20,000 (spent on the agency and resulted in a loss).
Funny story, back in the day when I wanted to scale up my video business during films, I ended up trying to hire an agency to do a lot of the work for me as far as generating leads, helping me with sales. But little did I know that, you know, I didn't know how to do that stuff. So I thought, hey, if I just hire this agency, they're going to be able to do it for me. And the problem was, was that I spent about 20k for this agency and I actually lost money. That was the hardest part. And the reason I lost money was because I needed to learn how to have the fundamentals and foundations in place before that was going to work for me. And, and so what I did is I had to go and then invest more money into coaching to get it done the right way so I could learn how to run my business the correct way, as opposed to just thinking I could hire somebody to do it for me. So if you're somebody out there who doesn't know the foundations, they don't know how to sell market, set up your own systems. I would highly encourage you to find somebody who can help you with that stuff so you don't become a victim of just a marketing agency who doesn't really know your market or how to sell what you sell better than you.
