Top 7 Proven Ads

Eric Deeran breaks down seven ad formats that consistently convert, tested across over $4 million in personal spend and millions more for clients. Client case studies, static callouts, direct offers, educational carousels, podcast-style ads, aspirational POV, and UGC talking heads each work for different reasons and audiences.
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Here are the top performing ads to scale your video or creative agency in 2026. I've personally spent over $4 million of my own money for my own businesses testing these ads, and I've spent millions of dollars for our client accounts. So just know that this isn't based on theory, it's based on what we've actually spent money on and has proven to convert for us. So up first, our client case study ads. So any sort of proof or social proof that you can show in your ads always makes a huge, huge impact in the results of that campaign. For example, I have a client who works with dentists, and the beginning of one of their ads is basically just a dentist saying, hey, we got booked out for 6 months and we can't even handle any more clients. That ad is one of their top performing ads. Simply because it talks about the proof over the promise. Number 2 is static callout ads. So basically just white text, black background. Hey, if you're this type of person making over this much money, then we want to help you scale. Those are really, really simple and work very, very well. Number 3 are direct offer ads. Basically an ad speaking to your ideal demographic saying, hey, if you have this pain point and you want this solution, we're going to help you with X, Y, and Z. These work really well because they are bottom of funnel and they're people who are ready to take an action now or make a purchase. You can capture those people. The only downside to these is that they don't always have a huge shelf life because they're not as top of funnel, which basically means that you're limited the amount of people you can reach, but when they do work, they work very, very well for reaching bottom funnel people who are ready to buy right now. Number 4 is educational carousel ads. Basically an ad speaking to your ideal demographic, talking about how you can help them solve a problem and demonstrating your authority or knowledge on a subject. So for instance, if you work with dentists helping them grow their social media, talk about a 3-step method for how you actually do that and give them actual educational material in the ad to build trust with them. Number 5 is podcast ads. Basically it could be a real podcast, fake podcast, talking about pain points of your ideal market and again demonstrating your knowledge of that subject and how you can actually help them in more of an off-camera, more subtle away. It makes it feel more casual, and people respond better to that type of ad if they're not as ready for a direct offer type ad. Number 6, aspirational POV style ads. This is typically a B-roll type ad saying POV and capitalizing on that trend organically, saying something like, POV, you built an XYZ system, so now you can get back to doing what you do best. You hired a content company to do all of your content so you can focus on doing what you do best. Anything like that to where it's aspirational works really well because it puts them in the future state. And finally, number 7, UGC style talking head content like what you're seeing right now. These work really well because they feel native to the platform, and Meta Google wants you to create ads that don't look like ads. They look like real pieces of content that people would see in their feed organically. And what you're watching right now is a perfect example of that. Now, these are just 7 of our top ad creatives that we've proven and spent hundreds of thousands of dollars on. We have many, many more, and there are many other types that I didn't get to cover today, but I put together a short video on the next page, breaking down how you can start using these ads in a campaign to get more leads and calls and clients. If you want that completely for free, just click the link below. And after watching the video, if you feel like you wanna book a call with our team to see if we can possibly help you implement this into your agency, there is a link below to do that. See you there.










