Short YouTube commentary ("TRACK don't FEEL") advising creative entrepreneurs to make business decisions based on tracked numbers rather than daily feelings. The speaker identifies two failure modes: (A) changing business actions based on how they feel each day, and (B) failing to track any metrics at all; primary advice is to track numbers to judge right vs wrong actions.
A lot of creatives struggle in business because they go based on how they feel, not based on the numbers that they are tracking. So, A, they go based on the feeling and how they feel every single day, and they change things within the business based on how they're feeling, not based on numbers. And B, they don't actually track anything, so it's hard to know whether or not they're doing the right things or the wrong things. So if you're creative, make sure you're tracking your numbers and you're not going based on how you feel every single day.
