Short advice video warning that many creatives fail in business because they rely on feelings instead of measurable metrics. The speaker identifies two common issues—(A) making changes based on daily moods and (B) failing to track metrics at all—and urges creatives to track their numbers so decisions are data-driven rather than emotion-driven.
A lot of creatives struggle in business because they go based on how they feel, not based on the numbers that they are tracking. So, A, they go based on the feeling and how they feel every single day, and they change things within the business based on how they're feeling, not based on numbers. And B, they don't actually track anything, so it's hard to know whether or not they're doing the right things or the wrong things. So if you're creative, make sure you're tracking your numbers and you're not going based on how you feel every single day.
