A short YouTube clip (Eric Deeran) advising video agencies to shift from solely producing attractive videos to solving real business problems through consulting. The speaker argues clients will pay retainers for problem-solving expertise and that this approach protects agencies from being replaced by AI or automated tools.
I love when people say that, because we've been doing this for, like, seven, eight years, and we see a lot of video agencies kind of transition from, like, creating a video to, now I'm solving real problems. And businesses are willing to pay you on retainer when you solve real problems. Right. And I think even with, like, a lot of people are scared about, like, AI and things like that. And, like, if. If all you're doing is creating beautiful work, you're. You're gonna get replaced by something as opposed to when you solve real problems. Like, you're not gonna get replaced because they need someone who can actually consult them on how to solve a problem with content, you know?
