Short clip defining a 'sticky deliverable' as items that are delivered to clients on a recurring (monthly) basis — examples include ad creatives and short-form content. The speaker notes logistical constraints for some deliverables (e.g., testimonials) and emphasizes monthly dripping of content.
What is a sticky deliverable. Yeah. So those are going to be things that you drip out to the clients on a monthly basis. Okay. Could be, you know, could be ad creatives. It could be short form content. I try not to do testimonials every single month just because, you know, there could be some scheduling, logistical things that come into play. But yeah, things that are delivered on a monthly basis to the clients. So, yeah, ads, short form content, things like that, I love it.
