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What is an appointment setter?

31 Dec 2023 · 1 min

Watch on YouTube

0:30

Short YouTube video explaining what an appointment setter (SDR) is and how they operate. The speaker defines SDR as "Sales Development Representative," states a typical commission is 5%, and contrasts inbound (higher-intent) leads versus cold outbounding. Gives an example lead flow of 50–100 leads/day and describes SDR tasks: call and text daily to convert opted-in leads into appointments.

Questions this video answers

Sales Development Representative.

5% commission.

50 to 100 leads a day.

Chapters

What does SDR stand for? Sales Development Representative. They are typically 5% commission only. It depends on your flow. If you have a lot of flow, like we'll get 50 to 100 leads a day for us. So typically you want them to be able to sustain off of inbound opportunities like paid ads, because they're higher intent leads than them cold outbounding. So you know how your leads go into an SDR pipeline. That's where they operate out of, basically. So they'll go through and call those people every single day and text them to get them on an appointment because they opted into the funnel.