An SDR (Sales Development Representative) books appointments for salespeople, typically working on 5% commission. Eric Deeran describes handling 50-100 inbound leads daily via paid ads, calling and texting to set meetings rather than doing cold outreach.
What does SDR stand for? Sales Development Representative. They are typically 5% commission only. It depends on your flow. If you have a lot of flow, like we'll get 50 to 100 leads a day for us. So typically you want them to be able to sustain off of inbound opportunities like paid ads, because they're higher intent leads than them cold outbounding. So you know how your leads go into an SDR pipeline. That's where they operate out of, basically. So they'll go through and call those people every single day and text them to get them on an appointment because they opted into the funnel.
