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When naming your "video method" you need to use words the prospect hasn't heard before

2 May 2025 · 0 min

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Eric Deeran explains why naming your video method matters: use unfamiliar words so prospects don't slot it into existing categories and dismiss it. A "brand site survey" fails because people think they already know what that is.

You want it to be kind of like a slippery slide where it's like, well, you know, what the heck is the visual build out? Like, what is a brand site survey? I've never heard of that before. I don't know what that is, right? So like Marketing101 is like, don't ever use words that they already have a pre existing connotation with, because then they're gonna, they're gonna just put you in a box and then move on, right?