Eric DeeranOne mission — help agency owners build businesses they actually love running.

When naming your "video method" you need to use words the prospect hasn't heard before

11 Apr 2025 · 0 min

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Eric Deeran explains why naming your method matters: use unfamiliar words so prospects don't dismiss it based on what they think they already know. Familiar terms like "brand site survey" trigger old assumptions. Novel phrasing makes people curious instead.

You want it to be kind of like a slippery slide where it's like, well, you know, what the heck is the visual build out? Like, what is a brand site survey? I've never heard of that before. I don't know what that is, right? So like Marketing101 is like, don't ever use words that they already have a pre existing connotation with, because then they're gonna, they're gonna just put you in a box and then move on, right?