Which one are you?
3 May 2024 · 1 min

0:45
Eric Deeran breaks down the choice creatives face: stay a technician focused on craft, or become a business owner. You can't do both well at the same time.

Eric Deeran breaks down the choice creatives face: stay a technician focused on craft, or become a business owner. You can't do both well at the same time.
The main difference between a technician and a business owner is the business owner wants to grow their business, build a team under them and make more money, whereas the technician just wants to do the thing. And if you're a creative, you need to figure out which one you want to be, because you can't be both, because at a certain point in your business, you're going to need to hire other people under you to do the things that you do so you can grow the business. And the reason I switched to being a business owner is because I wanted to have more time, freedom, I wanted to build a team, and I wanted to have more leverage on my time, because if I have five people doing the work that I used to do, now I have five times the output. That's the main thing you need to figure out is do you want to be a technician or do you want to be a business owner.