Eric Deeran explains why low view counts are normal for B2B creators targeting high-ticket sales. A few hundred qualified viewers beats thousands of wrong people. If your video gets lots of views, your topic is probably too broad.
If you're thinking about making content for your high-ticket business and you're worried about not getting a lot of views, you probably won't get a lot of views. I don't get a lot of views. My YouTube doesn't get a lot of views. My Instagram doesn't get a lot of views, but that's okay. It's okay to not get a lot of views because you got to think about who are the people watching this. If I get a lot of views, to me, it's usually a really bad sign. It means that I did something horribly wrong because If you look at who you're trying to target, for me, I'm trying to target high-ticket businesses. So people who sell a high-ticket product or service that need to book more qualified sales calls. How many of those people are there actually in the world? I mean, not that many, right? Whereas if I'm trying to make content that appeals to any consumer ever, which is literally the TAM of that is everybody in the entire world. I'm gonna try to get more views. Like, I'm trying to— if I'm gonna be trying to be MrBeast, right? I'm gonna try to get more views because his audience is literally everybody, like every person on planet Earth for the most part. And then because of that, he has to sell consumable goods like Feastables, chocolate, lunch packs, and then I think they have other stuff as well. But When you're trying to target B2C, you're trying to get as many views as possible because your audience is literally everybody. When you're trying to go B2B or you're trying to target higher, more affluent people, you might get like 100 views on a video, but that's okay because as long as it's the right 100 people, those people are going to turn into— a percentage of them will turn into clients. Every time I've gotten like a super high view video, the topic is usually super broad and it attracts people who are not my ideal market. I had a question from someone. They're like, why do you not get a lot of views? That's why. And I'm okay with that because I want to attract the right people, not just anybody. So
