A conversation on why creating discomfort matters: one speaker hit $100k in a month twice last year through referrals, but can't repeat it. Making clients feel the gap between where they are and where they want to be pushes them to actually change.
Like, building a gap between where we are to where we want to be to show there's a clear misalignment, because you don't want people getting to the end of the call saying, like, hey, you know, I think I'm okay. I think I'm fine. You want to build that gap and make it painful there.
Yeah, this is awesome. Example. Okay.
Yeah. That's why I'm breaking it down, because I feel like it is a really good example for everybody else. So if you. If I'm reiterating or, you know, whatever, just cut me off.
But can I ask you, have you. Have you ever hit that before? Have you ever hit 100k or have you ever hit. Yeah. 100k in a month?
Yeah, I did it twice last year for two months.
Okay.
And that was it. That was my lucky month.
That was it. What was kind of like the.
What happened there?
Was it just luck or how do you feel?
Referrals.
Referrals.
Okay.
Okay. So just.
So there's no consistency behind it. So I might point something out like that. Got it. But that wasn't with any sort of marketing. It was just kind of just happened. And has that happened recently as well? No, it was that one off situation.
