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Why conviction SELLS...

3 Mar 2024 · 0 min

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Anecdotal excerpt from a YouTube video by Eric Deeran about how developing conviction increases sales effectiveness. The speaker describes initial nervousness, then intensive practice—watching objection-handling videos, roleplaying conversations out loud (with a partner and in front of a mirror)—which led to much more confident, persuasive sales calls ("I would buy a lot of things from this guy").

I was a little nervous, which I'm sure made the prospect a little nervous, too, of whether or not I could actually complete all of that work. And then over time, I started drilling all the objection, handling videos that were online, and really practicing these conversations out loud around the apartment with my girlfriend in the mirror and just, like, going full on 100%. And then I look at the calls now, and I feel like, like, yeah, I would buy. I would buy a lot of things from this guy.