A short YouTube video by Eric Deeran arguing that ‘ugly’ or minimally produced content can outperform cinematic content because viewers prioritize the substance (what’s inside the content) over its visual style; advice aimed at creators and clients to focus on content value rather than polish.
Why does ugly content perform better than cinematic content sometimes? Well, the truth is, is it's more about what's in the content than the actual content style and the way it looks itself. That's why you see Instagram accounts blowing up very minimalistic, unedited content. And it's because the viewer cares more about what's in the content than the actual style of content itself. So remember that when you're creating videos for your client, it's not as much about how cinematic the content is, and it's more so about what's actually inside of the content.
