Speaker (Eric Deeran) argues that many videographers are stuck because they spend too much time editing rather than on money-making activities. The video frames the goal of a video business as generating profit (through leads, sales calls, and deals) and prescribes hiring editors so business owners can focus on growth activities and reinvest profits.
Here's why editing is keeping you stuck in your video business. And it's because what most videographers and most video business owners are doing is they're spending all of their time actually editing, whereas they should be spending all of their time making more money. And so the goal with a video business is to make it a business and make more money, not spend all of your time in the business. So you have to hire people to edit for you. So then you can spend your time on money making activities like generating more leads, taking more sales calls, closing more deals, so then you can make more money in the business to then put back in.
