Short conversational clip from a YouTube video titled "Why networking events don't work" (Eric Deeran - Master Filmmaker). Two speakers discuss why networking groups failed for one speaker: poor ROI over time, pervasive self-promotion at events, lack of connections with decision-makers, and prevalence of employees/franchisees rather than business owners.
I gave up on networking groups about a year ago because it just for the time investment I just was not seeing the results so but yeah the first three years it was that's what I was doing.
Go you shake some hands and you hope like what was kind of the biggest difficulty within the networking events was it just people didn't get back to you. It didn't really lead to anything.
Well and everyone was trying to sell themselves at the same time so everyone was just trying to get business from each other. So that was part of it. But the other thing is it just wasn't connecting with the right people. A lot of times it would be just employees of bigger agencies which is not really helpful for what I do. I'm looking for more business owners but not all networking groups are just all business owners. You get a lot of franchisees and employees in the mix.
Yeah, that makes sense.
