A short YouTube monologue arguing networking events are ineffective because attendees are primarily trying to sell their own services rather than buy; the speaker recommends inbound marketing (bringing customers to you) instead of attending such events.
I'm probably gonna get a lot of hate for this, but this is why networking events suck. And the reason they suck is because think about the market of people that are going to a networking event. They're all trying to sell their own stuff. So, like, one person over here is like, hey, I'm trying to sell my stuff. Do you want to buy it? The other person over here is like, hey, I'm trying to sell my stuff. Do you want to buy it? Nobody wants to buy anything. Everybody wants to sell something. So, yes, you can get some deals from networking events, but at the end of the day, the market of people that are going there are not necessarily always your target audience. They're not usually looking to buy something. Right. They're usually looking to sell you something, and that's why they're at the networking event in the first place. So that's why I prefer using some sort of inbound system to bring customers into you as opposed to going to networking events where other people who are trying to sell you are hanging out.
