The speaker explains the value of niching down in either market or method — and especially both — to gain pricing power. He gives a concrete example: offering video strategy specifically for medical businesses and lists possible methods (micro content, story-selling, storytelling/brand films) that combined with the niche unlock higher pricing.
I'm going to illustrate one more point. You can either niche down in the market or the method or both. And if you can niche down in both, you unlock another level of pricing. So let's say that you do video strategy for medical businesses. Now, it's a specific method for a specific niche. This could be micro content. This could be video strategy. This could be story selling. This could be storytelling brand films. This could be anything. The method plus the niche unlocks another level of pricing power.
