Short YouTube talk advising video creators to niche their services. The speaker uses medical businesses (chiropractors, med spas, clinics) as an example, arguing they have clear pain points, purchasing power, are easy to target, and belong to a multi-billion-dollar industry — supporting a suggested price point of about $10,000 per client.
Let's say that you do video for businesses. Right. You probably see this a lot. Okay. But the issue is it's not specific enough. What type of business. There's a million types of businesses out there. Now let's say we do video for medical businesses. Now let's go back up to our chart here. They probably have pain. They have a problem that they want solved. They have purchasing power. They definitely have money. They are easy to target. There's chiropractors and med spas and tons of clinics across the entire country. There's a ton of them. And they're growing. It's a billion dollar a year, multiple billion dollar a year industry. So that checks off all of our boxes, meaning that this would be a good fit. Right. Great. And for that, we could probably charge $10,000 for that.
