A short sales-advice clip recommending a single discovery question—"Why now?"—to create urgency on sales calls for content-creation projects. The speaker advises asking clients why they want to proceed immediately so they verbalize and justify the timing, which helps build urgency and commitment.
So here's what to say to get clients bought into buying your content. So when you're in the sales call with them, simply ask them, why now? So why do you want to do this right now? So when you're going into your discovery, just simply ask them, well, why is this important for your company to create this content now as opposed to doing it maybe later? Like, why do you want to do it now? And so what that's going to do is it's going to build urgency and they're going to have to sell themselves on why they want to do it now.
