Short talk explaining the value of retainer-based offers for generating sticky monthly recurring revenue (MRR). The speaker emphasizes making services subscription-like so clients pay every month, increasing revenue stability and client retention.
So the first thing that we want to be looking at is having a retainer based offer. So this helps us with mrr, which is monthly recurring revenue. And so what that does is that is sticky. Now, sticky means that you're paying for it every single month, kind of like Netflix or Google Drive. If you canceled that, then obviously you wouldn't get access to that anymore. So we want our clients to be able to pay us every single month. We want something that's going to be sticky so they don't want to stop paying us. And then what that does is it helps build recurring revenues.
