Short YouTube advice segment explaining why charging retainers is preferred to one-off pricing: retainers create predictable, recurring monthly revenue (MRR) and business stability. The speaker gives a numeric example (three clients at $3,000/month for six months → $9,000/month guaranteed) and notes one-offs can still be used as additional revenue.
So this is a really good question. Why charge retainers and not one off pricing? It's a good question. The reason we want to charge retainers is because as you're getting leads coming in, if you can build up reoccurring revenue or MRR in your business, then what happens is is every single month you have predictable income or a business salary that you're getting paid. Let's say you close 3 clients at 3k a month each for 6 months. Then for 6 months you have a guaranteed $9000 coming in, as opposed to just waiting one off projects where the monthly revenue goes up and down, up and down. That's why I prefer retainers over one off pricing. Now, it doesn't mean that you can't do one offs. It just means that if you have 9K guaranteed coming in, anything you close on one offs are just additions to that. So hopefully that makes sense.
