Eric DeeranOne mission — help agency owners build businesses they actually love running.

Why you can't just give your clients content and let them "figure it out"

23 Aug 2024 · 0 min

Watch on YouTube

0:19

A short conversational transcript from a YouTube video arguing that simply handing clients content and expecting them to 'figure it out' is insufficient; the speaker emphasizes the need to actively facilitate client understanding and support to maintain value. The excerpt includes a follow-up question asking what prompted the speaker's shift to this approach.

And I think that's where we kind of fall off into this thing. We're like, well, you know, I'm just going to give the content to them and then they'll figure it out. But at the end of the day, we have to help facilitate that. Otherwise we become less valuable at the end of the day, you know? No, I agree with you wholeheartedly. Yeah. How was that, like, transition for you? Like, what? What kind of, like, sparked that?