Short YouTube video advising videographers not to compete on price because it commoditizes their services, lowers client valuation, and triggers a race-to-the-bottom. Recommends offering customized solutions that solve client problems to become non-comparable; ends with a CTA to comment 'info' for a follow-up video explaining how clients close five- to six-figure deals.
Here's why Competing on price is killing your video business when you compete on price, you turn yourself into a commodity which is just another vendor to your clients and they're always looking for the cheapest vendor. And here's a harsh reality when you're seen as a commodity, clients don't take your work seriously and they don't value your work either. You're going to find yourself in a constant race to the bottom, trying to undercut competitors just to get deals. But there is a better way. What you want to do is you want to offer your service as a customized solution to your clients and you want to make sure that your service can actually solve a problem for your clients. And when you do this, you become one of one and they can't compare you to other people because most videographers suck at doing this. If you want to learn how our clients are closing five to six figure deals, comment the word info down below and I'll send you a short video going over how they actually do this.
