Eric Deeran argues that clients care about results, not polish. User-generated or rough content often outperforms high-production videos. Agencies that grow in 2026 will focus on measurable outcomes, not cinematic quality.
Have you ever seen other agencies who have worse quality work than you get bigger deals and you think to yourself, how the heck do they do that? Well, the truth is, is that clients don't care about how amazing your work is. They just care about the results that you can get for them. And sometimes UGC content and ugly content performs better than the beautiful cinematic stuff. And ultimately, your ability to get your clients results is going to dictate how much your agency grows, especially coming into 2026. So if you want to learn how you can start adding services that actually provide more value to your clients rather than just shooting videos and sending it to them, click the link below. Put together a short video in the next page that walks you through exactly how this works.
