Eric Deeran explains why clients say they don't have budget: you haven't shown them the gap between where they are and where they need to be. Do better discovery to find bigger problems, then charge what they're worth.
Here's how to charge more without scaring clients away. And the trick is you can't. Because if a client is scared away by your price, it either a means that you didn't build enough value of where they are to where they want to be, or b they just weren't going to say yes anyways. And so if it's the first thing, you can focus on building a gap from where they are to where they want to be and solve a bigger problem. And so if you can solve a bigger problem for your clients, you can charge more for your video services. So focus on your sales process and the discovery part of your sales process to build a bigger gap so you can actually solve bigger problems and charge higher prices.
