Short YouTube commentary (Eric Deeran) advising that hiring a videographer is about hiring a problem solver who creates lasting brand impact. The speaker warns against choosing the cheapest option—"you get what you pay for"—arguing that paying more yields premium-looking content that supports brand positioning, while hiring the cheapest will make a brand appear like "the Walmart of businesses."
If you're hiring a videographer and you want them to create content for you, you're not just hiring a videographer, you're hiring a problem solver. You're hiring somebody who's going to create content that's going to create a lasting impact for your business and your brand. And so if you're looking for the cheapest videographer, that's how your brand is going to be portrayed. If you want to be the Walmart of businesses, then, sure, hire the cheapest videographer. But if you want someone who's actually going to create content that creates a lasting impact for your brand and makes you look like a premium brand, then you cannot SC skimp on what you pay. And so if you're watching this and you're thinking about hiring a videographer or hiring a video agency, what you pay for is what you get.
