Eric Deeran argues generic ads mention pain points but don't educate or build trust. He recommends 3-5 minute ads with sketchbook visuals that pre-educate prospects before the sales call, using multiple hook variations to pull people in.
And so when I look at this person's ad, which I'm not going to show you their ads, but when I look at their ads, they are very, very generic. They, they have some pain that they integrate into the ads. But the main problem I'm seeing is they're not doing enough educating in the ad and trust building in the ad and using formats like a sketchbook ad, using formats like a green screen plus sketchbook, sketchbook ad, and having ads that are like 3 to 5 minutes where the body of the ad is a sketchbook. And then we can have different hooks that we put on the front end of that. We can educate that person a lot more before they come into the funnel and then get on a call with us and then hopefully close with us.
