A short YouTube video clip (by Eric Deeran) arguing that a sales process exists on a continuum between fully automated/scalable and fully customized/unscalable approaches. The speaker recommends finding a middle ground skewed toward customization because personalization raises show-up and close rates and improves client experience, while automation improves scalability.
Because the, the thing you want to think about is it's, it's a continuum, right? So like there's a super automated scalable sales process over here, and then there's a super customized sales process over here that's not scalable. We want to be somewhere in the middle, closer to the customized side. Because you're going to have a higher conversion rate when you customize it. You'll have a lower conversion rate when you, when it's more automated. But with the automated, it's more scalable. With the customized, it's not as scalable. So you want to find a middle ground there because the more personal you can make the convers conversation and the entire process, the better show up rate, the better close rate, the better experience for the client. Good question. And then.
