Short spoken excerpt (transcript) arguing that sales processes exist on a continuum between fully automated/scalable and fully customized/unscalable; recommends aiming toward a middle-ground closer to customization to improve show-up rates, close rates, and client experience. The speaker emphasizes trade-offs between conversion rate and scalability and favors increased personalization.
Because the, the thing you want to think about is it's, it's a continuum, right? So like there's a super automated scalable sales process over here, and then there's a super customized sales process over here that's not scalable. We want to be somewhere in the middle, closer to the customized side. Because you're going to have a higher conversion rate when you customize it. You'll have a lower conversion rate when you, when it's more automated. But with the automated, it's more scalable. With the customized, it's not as scalable. So you want to find a middle ground there because the more personal you can make the convers conversation and the entire process, the better show up rate, the better close rate, the better experience for the client. Good question. And then.
