You're a bot if you make these 6 AI SMMA mistakes and will NEVER hit $10k month

Eric Kavelaars breaks down six mistakes that keep SMMA owners stuck below $10k a month: not reviewing sales calls, waiting too long to run ads, poor hiring, weak offers, and skipping mentorship. He shares what his successful students did differently to scale fast.
Hi guys. We are back in Dubai for another solid video. So today we're talking about a super, super important topic. And if you don't know this, you're probably never really going to hit, you know, 10k, 20k month in record time because no one gives a F you hit 10k month in 2 years. Everyone cares if you hit it in like the first few months, right? I went from 0 to 10k in three months, 0 to 30k in five months. And there's lots of things I did in that area to help me scale very fast. And I'll just tell you guys very quick story. The only reason I'm making this video in the first place is I was actually at a networking dinner last night. I'll try to go on one every single night that I'm here. And I was actually talking to multimillionaire, but I was also talking to Guy and he was asking us a few questions. And the question he asked me was, Eric, if you had to restart from zero, what would be the one thing that you would change if you had to restart, which would help you speed progress way more? I thought for quite a while and I told him a certain thing which I'm going to tell you guys later on the video. I also told him a few other things, right? I told him multiple points and also the multimillionaire told multiple points as well. And I'm also asked the reason I'm bringing this up because I've also asked multiple other agency owners as well who are doing multi seven figures a year, the main thing that they would do at the start which would help them scale much more faster. So I'm actually going to tell you guys secrets because literally just leaking down information from multimillionaires to you guys, to the audience, right? Because I want you guys to succeed very fast, right? No one cares if you attempt, you know, a year or two. Like it only matters if you do it very fast, right? That's the only reason people care about you, which is kind of a bit shallow, but this is kind of how the agency game works. You guys could do this too, right? Just over a year ago, I was at $0 a month. You guys know the exact same story. I dropped the university, went all in, did nightmare mode, started networking, started traveling, and now we're in Dubai, right? The first thing that I said is, or actually the first thing, let's say the first thing that I've asked other people, for example, other guys who are doing multi seven figures here in the agency game, we've been in the game for a while, right? The one thing that they said would be to review your own sales calls. Now, this is might seem like a kind of a basic answer, but it's actually very, very important because once you review your own sales calls, you're going to pick up on stuff that you consciously want to pick up on during the actual sales call, right? Because I've had it multiple times where I thought it was absolutely killing. I thought it was sounding so good and I was just, oh, I'm definitely going to close this guy. And then obviously didn't close. And I'm like, why? Why did that not happen? And then I listened back and I just sound like a complete tool. Like it was actually super bad. Like, you guys will not really, really realize this, but you'll pick up on so many things and it will help you close at a way higher rate. Therefore, essentially, let's say it even doubles your closing rate, or let's just say 1.5 extra closing rate, right? You're going to hit 10k month, 1.5x sooner, right? It's very important because I should tell you guys, very quick story, this also does apply to cold calling as well, right? Because, for example, I was actually talking to one of my other mentees. Like, this is like a while ago. This was like almost a year ago when I was coaching this on the side. And he said, eric, what's going on? I Cold called 100 people today. I didn't book in any meetings, right? And I'm like, okay, listen back to your own cold call recordings and literally tell me how you sound, right? And he said, okay, I sound drunk. Like, I do not sound convicted at all. I sound super lazy, like I have no energy. And then literally the next day, he booked in 10 meetings by calling 100 numbers, right? Didn't change the script, didn't change anything. The only thing he changed, which is how he sounded, right? Very, very important for you guys to do this because if Iman gods he calls you up or a homeless guy calls you up, the chance of you closing the home sky is absolutely zero. And the chance of you closing I'm a godzi is very high, right? Because he's personally calling you. And it's all about the positioning, right? It's confidence, the status, all about the positioning. There's lots of other things you could do before the call to increase your status as well. For example, sending them content before the call, increasing their brand, increasing your status, increase your position, right? Getting on podcasts with business owners in Your niche is a great example. For example, if you're in real estate, you could call a bunch of real estate agents in your whole city, get on podcasts with them. The top guys doing multiple, multiple, multiple deals a month, multi, seven figures a year and commissions, like that's going to build your status. So, so, so much more. And it's all about positioning, right? I'm kind of going up a side tangent here, but this is very, very applicable now. The next thing that I actually changed to help me progress way, way, way more faster. And also I feel like a lot of guys make this mistake so much that I talk to a lot of agency owners and they, they say this one thing where it's like, oh, I don't want to start ads yet because I want to waste on that 10, 20k a month. But no. So starting ads, you could literally do this when you're at even zero dollars a month, where I probably wouldn't say zero. Because the only reason to actually when it's kind of ready to start ads is when there's profitability factor, right? When you could start even hitting like as low as like a 2x roas, like that's definitely worth it. Now obviously you want to be hitting that, do like 10x20x ROAS. That's exactly what we mentioned to doing. Even some of the guys doing like 50x ROAS, so they spend a dollar, make 50 bucks back. That's actually very important. So make sure that your closing rate, of course, is good. Make sure it's at least 10. Like that's the bare minimum, right? Ideally when you close in at like 20, 25. One of my top mentees, he's actually 17, he's closing at like 74. Right. It's absolutely insane. He's actually gonna do like 70k month in April and he was only at 5k month a few months ago. Right. So I'm scaling up very fast. But anyways, besides that, the main reason we're scaling is because of ads. Also, the main reason I scaled Joseph from 0 to 30k a month in 60 days was also because ads, right? You only have to spend like 30 a day. That's a starting base. Just start up with $30 a day. Very, very cheap. You know, you don't have to go over the top. A lot of guys will say you have to spend like 3k a month. It's actually no, you could literally spend like even 30 bucks a day. That's literally like a dinner, right? It's like a third of a dinner in Dubai. But at least for, for you guys are living everywhere else, it's, it's like pretty cheap, right? Because let's say, let's say you're even getting like $20 per meeting, right? Which is still kind of hard to do. I'm getting $5 book call with Joseph. But also by the way Joe actually is bought himself with Tesla 19. Just want to kind of mention that. But like you could literally. Okay, let's just say, okay, let's just scrap everything. Let's just say $30 book call. You're spending $30 a day, right? One book call per day. Let's say even 50% show up rate. So let's say 15 meetings, which is still pretty astro rated. And out of this 50 meetings, let's say that you close even two, right? That's so, so, so doable, right? That's literally just, just above 10% close, right? Like anywhere from like a 10 to 15% close, right? Let's just say, let's say you close two clients, right? Okay, you just spent 900 bucks to close two clients. Those two clients be paying you 2K per month, right? So you're making 4K per month reoccurring after you just spent 900 bucks, right? And also on top of this, most of the time you'll close clients early on in the month. As in since you start ads so you'll ROI very fast. So if I were you guys, I would start ads very fast. Now obviously you guys need to know what you're doing because you could spend a lot, a lot of money. So I would obviously just get a mentor or kind of paying someone for consulting launcher ads. But you'll get lost in the track. The main thing you want to do is have a mentor. And this actually leads my next point which is obviously having mentor, right? This is, this is the most important thing I want you guys to take away from this video, right? Because I was actually talking to other guy and he was saying that it took him years to get to where he is now and if he had a mentor it would have progressed him like literally like 5x the time faster, right? It's so, so, so important. That's the one thing that I, that I made the best decision ever, part of my journey ever, right? Probably even better than traveling to be honest. Right, because having a mentor will literally show you a literally just show you everything you need to do. Course they're so outdated. Like the methods only work. A mentor will know all the up to date stuff just based off because they're obviously doing the things. They have a network, they know all the top, top methods to actually help you scale very fast. Right? That's exactly what I'm doing for all my other mentees, right? I help them scale from 1k month to 10k month in 13 days after being in a course for entire 12 months. Right? Absolutely insane. This is why you guys need a mentor, right? Similar Joseph. Right. Joe's in a course for entire six months only was at a few grand a month. And then I literally went, I literally took him, we started new niche, took him from 0 to 30k a month in 60 days. Right. The only reason he was able to do that is because he had a mentor. Right. Similar to even Sam or Will. These guys are also in a course for a while, only make a few grand months, solve their niche. Went from 0 to 38k a month in 90 days. Right? Very important. But I'm just saying that's something you guys need to do because I've talked to a lot of guys and that's something they massive, massive regret because now they have mentors. They're progressing way more fast. Right? Right. Even now I have mentors, right. I probably consider Charlie Morgan mentor. I probably consider William Brown a mentor. I consider a bunch of other YouTubers a mentor. Right? Because I'm trying to learn from the best. And the only way to do that is to get access to their information. Right? Their thoughts, their beliefs, their actions, absolutely everything that they're doing. And that will progress you so, so, so much faster. So if you guys do want me to mention you, just DM me on Instagram at Eric and I'll show you guys the way. Absolutely. Change your life. You can move out to Dubai. I've actually got a few mentees who are moving Dubai, get all the companies out here next few weeks. So now the next thing I actually major the regret with, if I did sooner, I would have progressed way, way more faster is literally hiring people sooner. So what I mean by this, don't, don't hire at zero. Right? I probably wouldn't hire zero. I only hire after making figures a month. Right. So for example, I wish I hired cold callers way earlier, right? Because this is actually going to triple or even quadruple your output really depends on how many cold calls you hire. But for example, if I hire even like you know, five that you're literally just quintupling your output, right? You're having the power of five people instead of one. It's so, so, so important because if, if I Hired. If I did this earlier, I would have progressed way, way faster and obviously would have hit, you know, 30k a month way earlier because I did it in only five months, which is kind of slow to be honest, thinking back now. But like that's the main, main thing. Also hiring virtual assistants to offload certain tasks, like even service delivery or onboarding or any sort of task like that, it's very, very important you guys do this. But before you hire, you need to actually be good at what you do first. Because every single time that you hire, that person is going to do a worse job than you. Now this obviously depends on the kind of role. Obviously if it's like an absolute goated sales rep, like one of those like tanks who are just like insane at sales, you guys probably know what I'm talking about. You guys will just know the type of people those guys are very good hire. Now I probably hire, I probably wouldn't hire sales under like 30k a month. It really depends on how many meetings are coming in. But like you guys need to hire cold callers or virtual assistants or certain tasks that you could automate early on because your time is worth more than their time. Therefore you profit, right? If your time's worth more than $3 an hour virtual assistant and you're just doing this exact same tasks, that's the exact moment you guys want to outsource, right? Now the next thing that I actually regret doing earlier on is actually having a different offer than everyone else in the market, right? This might sound pretty obvious, but a lot of guys will just copy and paste an agency. And yes, you can opt to scale to 10k and 30k a month, but if you really want to outstand and beat all your competitors, you have to offer something different. Now obviously your paradigm is going to be pretty shallow and you don't really understand what to even offer the start. I would honestly at the start probably just copy other people just to get at least into the market, into the game. Now after you do this, I want you to start differentiate yourself by doing even database recognition, Google review campaigns, or even offering Google Ads instead of Facebook ads. Right? For example, in real estate, Facebook ads are completely ass, right? They just do not work in North American markets almost 99% of the time compared to Google Ads, they work very, very well. Right? For example, on our mentees, he literally made 9k in a single month just from one client because he's on commission with them. Right? That's so, so powerful just because he is a very good service. Delivery and also because he differentiated himself from market and offering other stuff, right? This is also going to increase your close rate as well because you're going to sound different. This is the main, main key point here, right? You're going to actually increase your close rate and also increase your shop as well, right? You got to sound different because everyone else who's, you know, given the cold call, oh, I'm going to pitch a Facebook ads, like they do not want that, right? You guys need to actually sell a different offer. This is super, super important. Now the next thing is also. Now this is also a massive thing that I actually asked the other guys. They actually massively regretted was not using the name Media in your business name, right? Or any sort of marketing or digital. Do not use that. I want to, I want you guys to label yourself as growth partners, right? Do not use an agency, don't use media, don't use any of that shit. Like that's such a red flag for someone to hear that just because the agency's reputation is so bad right now. So I actually asked someone and said that's something that they would change early on just because they actually lost quite a lot of deals and even booked meetings and watch all the stuff just because of that, right? It's very tiny, tiny point, but like it actually makes a huge difference. Now the next thing that the multi millionaire mentioned was actually he regrets not going all in sooner, right? So when you first start now, you guys might be going half ass of this. This is not something you guys want to be doing. You guys need to be going fully, fully all in. Just go absolutely crazy. Go into nightmare mode. Do not talk to anyone for three months. Break up with your girl. Okay, maybe don't do that, but like that's actually what I did. But like you guys want to just isolate from everyone. Don't see any of your old friends. Kill off the old version yourself. This is so, so, so important. This stage is mandatory, right? If you guys, I mean, you obviously can't start traveling right away with other agency owners, but the whole point of the nightmare mode is to kill off the old bridge yourself, right? That's the main thing. He said he regretted he wished he did that earlier, right? Because when you're first starting out, you have to kill off the old bridge yourself. Otherwise it's going to keep on bringing you down, right? I've talked to a lot of agency owners and that's the main thing that they say, like, oh, it feels like my old self is bringing me down. I'm like okay, you need to go into a deeper nightmare mode, right? You need to isolate harder. You need to use more affirmations, use more visualizations, change your self image and absolutely everything by yourself, right? Kill off the old ones yourself. This is the biggest, biggest thing I'd say because when you're hitting 10k month, you don't achieve that, right? You achieve the self. Who would hit 10k month? Therefore you hit 10k month. It's not the other way around, right? You have to hit your. You have to change your self image first in order to do that, right? Do through affirmations, visualizations, talking to the right people, not talking to old friends, not talking to old family members. Like just only do new things, right? Right. Change your environment, change absolutely everything where your life. And if you don't do this, it can be so super, super hard to progress faster. And also quick story time. I was actually talking to other guy named Chris Langton. I actually connected him with one of my other mentees and actually going traveling right now with actually a bunch of my other mentees as well. We've got like, I think like six or seven guys that I'm going to split a villa, all the mentees together and a few other guys in the network that I also connected with them with. But the main thing that I'm going to bring this point up about was he literally asked me should I start traveling now? I actually talked a bit of this in my other video. But that's the one thing that he said he regretted massively was just not traveling earlier on, right? Because now he literally went, okay, I think it was like 12 months in his journey. He was all making like 5,6k a month. And then he literally shot up to like 15k months within the first few weeks of traveling with my mentee, right? So that's very, very important that something he regretted was just not traveling early on because now he literally just missed out on like so much money of opportunity costs by not being at 10k month or even 20k month, right? The big thing is the ignorance tax, right? That's also something a lot of people miss out on as well. Especially with any mentors or any sort of thing like that, right? Because let's just think about it, right? Let's say that you don't get a mentor or you don't start traveling, don't start networking. You guys are missing out on millions of dollars a month just by not being there because you lack the information to get there, right? Also more importantly, the execution as well. Which is why it's also important to have a mentor and also people around to give you counsel, right? But you guys are losing hundreds and hundreds of thousand dollars a month, millions a month, billions of dollars a month, just because you don't know certain things, right? So literally start learning certain things and isolating those certain variables. Isolate the information and learn it and just scale, right? It's very, very simple, right? So start even getting to masterminds, getting mentors. Start. I wouldn't probably want to. I mean, you could also join courses, but you're not really going to progress as fast, right? I've seen a lot of guys, the success rate of course is like probably 5%, it's 10% maybe very low. But with mentors, it's pretty much 100% if you actually do the work. But that's, that's the biggest thing, which I can't take back to the whole point is you have to go fully, fully all in on this. Don't do anything else aside. Don't get shiny object syndrome. Just go for fully, fully all in and you will win, right? You'll make it out to Dubai, I promise you guys. I know you guys are watching this right now. You probably want to be in Dubai right now. And I'm telling you guys, you guys could do this too, right? Just over a year ago, I was at $0 a month. You guys know the exact same story. I dropped the university, went all in, did nightmare mode, started networking, started traveling, and now we're in Dubai, right? Absolutely insane stuff going on here. Networking with actually billionaires soon, which is pretty sick. Might get some oil trades going. We'll see. But so I'm making like 200k a month passively per deal, which is pretty sick. But the chance of them coming through is actually pretty low. Now, obviously, if you guys do want me to mentor you, this is very, very important. If you guys want to actually progress, make it out to Dubai as a super guru. But honestly, like, it's so, so, so important to have mentors because they will literally tell you every, like absolutely everything you need to do and absolutely everything you need to know in order to scale to these record numbers in super, super fast time, right? For example, with Chris, literally took him from 5k months to 25k a month in 30 days. Now he's on his way to $70k month in April and he's 17 years old, right? It's absolutely insane. Dropped out of high school, move into Miami. Also Samuel, they dropped out of uni and now they're actually going to get it set up in Dubai or Cyprus. We're going to see. And they're doing about 40k month right now. I scale from 0 to 38k month in 90 days, same as Joe. 0 to 30k month in 60 days. Moving to Dubai soon. All this stuff, right? And all these guys would not be here if they didn't have me as a mentor, right? So if you guys want me to mentor you, DM me on Instagram at Eric and I will bring you guys out to Dubai. Actually going to do a client meetup in Greece. We're actually going to have like 20 or 30 mentees out there. It's been pretty sick time. But honestly guys, I know you guys will make it. Just keep on going. If you guys watch this right now, I know sometimes be very hard to think that it's actually going to work. But it will work, right? Do not, do not quit. The only way to lose is to quit, right? You automatically win if you just don't give up. That's all I'll say. And I'll see you guys in the next one. Love you guys. Take care.










