Your 20-Something Wants to Be an Influencer? Here's What to Say

16 Oct 2025 · 2 min
2:17

In this instructional video, Evan Sanchez addresses parents who are confronted with a young adult declaring a desire to become an Instagram influencer. He argues that conventional parental advice—listing alternative careers or warning against the influencer path—fails because it isn’t the young adult’s own idea, so it never gains genuine buy‑in. Instead, Sanchez outlines a two‑step approach: first, acknowledge and validate the teen’s excitement (“I understand that being an Instagram influencer sounds really exciting to you”), which makes the teen feel seen without judgment; second, ask open‑ended “what” questions (e.g., “What does that look like? What would the next steps be? What would you have to do to achieve your dream?”) to prompt reflection and encourage the teen to generate their own plan. This method, he claims, fosters ownership and motivation. The video ends with a call‑to‑action asking viewers to share their own experiences giving career advice.

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