Busting #1 Wholesaling Myth in 2025

Today I'm busting out the biggest wholesaling myth that has cost me over $200,000 over the last 3 years, and that is that you need to cold call in order to succeed. And you have probably heard this from a thousand different people because that's what everyone preaches. But what if I told you that it's actually bullshit and it's super outdated? And this is coming from someone who has made over $3 million wholesaling real estate without ever cold calling and only working 2 hours a week. So let me show you why. Now let me tell you why I hate cold calling. You're getting all these lawsuits, these new regulations, you can never get a hold of the freaking customer and you're always getting shut down. What's your offer? I don't want to talk to you, F off. So you're just like chasing, right? And that's not what we want. We want to be high status and we want people to come directly to us, right? And I'm going to show you how we get a contract every 25 leads with our inbound system. We crush with Facebook ads. So you guys should consider this, right? So with cold calling, you need to skip trace list, you need to manage VAs, you need to run the dialers, and you're just chasing people. And that's probably gonna cost you a couple grand a month. And on top of that, instead of needing only 20, 25 leads to get one deal, you need 70 to 100 leads to close a freaking deal. And it just takes way too long in the follow-up. So there's a better way. I feel like most of you, are doing this on hard mode when there is an easy mode, right? So with the cold calling, it's like you're not building a business, you're just chasing and doing the outreach and no one wants to talk to you, right? So with us, with Facebook, we spend anywhere, okay, the first month that I plugged this in, we only spent like 4 grand and we made like 50K the first month. And then now we get contracts for only like 1,200 and we make like 20K per deal. And you know, it's crazy, we have a huge ROI because our cost is very low, and that's thanks to our ads. And as you can see here, here's some proof that we actually do this. We're not just like talking theory, you know. That's— I don't know how much that is, like $100,000. I don't know, like another $100,000, another month. And we don't even spend that much money. We spend like $10K a month. And this is what we help our clients achieve. And this is not even updated, but we have like a ton of wins and testimonials. People come in and they get 2, 3 deals every single month without spending a ton of money. They only spend anywhere from $2,000 to $3,000 and they start crushing because they adopt our systems where we teach you how to run good ads that actually make people want to talk to you. And you can see a ton of these on my Instagram. There's a ton of proof. And like I said, I've closed a ton of these deals and I know what works because marketing is the same. You just need to put good ads that people want to interact with, right? So what is our system? I call it the Arbitrage Ads System. Instead of relying on an agency, we'll teach you how to do this and how to crush in your market. And how do we do it? By putting out the Facebook ads that attract your ideal audience 24/7. And once you own the machine, I mean, you own it, you don't depend on anyone else. Why would you want to be relying on your agency to get you the leads when when you guys are smart and you guys can figure this out. And with your help, with our help, you're going to be able to implement it and crush it, right? So why do I prefer the inbound over the outbound? Is because it wins. So instead of having to chase, you're basically attracting people. People raise their hand and they say that they want to talk to you. So you need to go out there and close the deal because they already trust you. And also the sellers are warmer and trust you because if you are the one on the ad, you're the one calling them, of course they're going to trust you more over a person that just cold call them and wants to give them a lowball offer, right? And with Facebook ads, you can get cheaper cost per deal because you have an opportunity to get your ads to perform very good where the cost per lead is anywhere from $30 to $50. And if you close one in those 20 leads, you're going to be able to get deals, right? And then you don't have to worry about the lawsuits since these people are reaching out to you in order to contact them, to give them an offer. And this works with a small team, even with a big team, right? And I want to show you one of my accounts. We have spent over the last couple months, we only spend, we don't spend even that much money, but we make over 6 figures every single month. And this business is delegated to my team. They come and they crush and I'm in charge of the marketing and this is what I like doing, right? So you can see all these leads and then the average cost per lead, you know, it's super cheap and whoever says that you can't get quality on Facebook, they're lying because everyone is on Facebook. So those are your ideal customers. So you just need to go out there and get them a way to talk to you and that's what we do it with Facebook. So what is the ad creation framework? It comes in 4 pieces. Number 1 is the hook, which is the most important thing, right? You need to do it pain-based or local-based, right? You need to call out a specific problem that they're dealing with. Hey, is your property vacant? Is your property inheritance? Do you have a property that needs repairs? Any sort of hooks like this work, right? But you need to be able to call your avatar. And then you need to tell them about your core offer. What do you do? How do you do it, right? Sell less, close fast, whatever. You do more good stuff and less bad stuff, right? You need to list out the benefits, which is like the no fees, no repairs, no agents. And then you need to make it super easy and give them a call to action on what to do next. You position your offer as the best solution to their problem. And then you tell them what do they need to do to move to the next step, which is, hey, click on the link down below, click learn more, and we will give you an offer. As simple as that. And people just like overcomplicate it, or they just run standard crap that never performs. So here, here's me in my market making an ad, and that crushes. You can hire UGC actors to record on your behalf, which we teach you how to do. You can use AI, static images, anything that works. But what's most important is having the hook, the callout, and then for your ad copy to resemble the actual ad. And the headline. So basically the headline is next to whenever they click on the call to action, you need to make it compatible for them to want to click and learn more. And the funnel overview is super simple. We have the Facebook ad, they fill out an instant form, it goes into our CRM. My lead manager calls them within 5 minutes. That's super important. If you wait longer than this, your chances of closing that deal drop dramatically. And basically the lead manager's job is to qualify it. And then they set the offer call appointment where my closer is going to call them, build a report, build that trust, talk about the next steps, what's keeping them from selling, why do they want to sell, what do we need to solve in order for them to sell, and then position our offer as the solution to all the things. And then we give them the offer. And if the cash offer don't work, we can do our Novation MLS pitching where we can sell it to a highest bidder on the MLS and we don't have to close in cash and we can make more money than you're selling to a traditional flipper, and then you get on the contract, and then you sell it, and then you make money, right? But what's very important with your sales process is something that I see people is like, these people that reach out to you, they want to sell, but it's a matter of who they're going to sell to, and they're going to sell to whoever they trust the most. So your job as a sales guy, or maybe you have like a team, their job is to build the trust with the seller in order to give them their next steps and go and walk them over their option. So we always say something that's called the TARP, which is the timeline, agenda, result, and permission. So we start every call with a timeline. Hey, this call is gonna take 10 to 15 minutes, and the agenda is what we're gonna cover, right? I'm gonna ask you some questions in order to be able to give you the offer. The result is that you get your offer, and the permission is we give them permission to say no. If at any point you don't think we're gonna be a good fit, just let us know. Or if you don't like our offer, just let me know. You're not gonna hurt my feelings, but you'll know exactly what your options look like. Does that sound fair enough? Yes. And you're able to do this at every beginning of the call and end of the call to frame the next call. And if you do this, if you just listen to this and then you set the expectations, people are going to trust you more. Okay? So what are the key KPI benchmarks, right? So for us in my business, we are at $20 to $40 cost per lead. and we are at 20 to 25 leads to get 1 deal. That means that for every 4 to 5 offers, we get 1 contract and we make $20,000 per deal. And our cost per contract is around $1,200. So our ROI is like more than a 10x, and everyone else is used to getting a 4x. So, you know, why do we work so hard? We do it to make money. So let's implement stuff that makes us money and less of the stuff that doesn't make us money. and you can do this with Facebook. You guys are on social media every single day and so are your clients. So what are some common questions? I can't do ads. Well, the solution is we do it for you and we help you and we teach you all this stuff so that you learn it and you're able to crush and make all this money and make the money for your family. Or people may say that agencies are easier, but most of you, I know that you guys suck. You guys hate your agencies and you think they suck because they never pay attention to you and all that stuff, right? So, you know, for us it's like, how can we teach you guys how to replicate this and put it into your business? Because this actually works. There's no like science. It works. We have a ton of proof. And then with the lead quality is, if you can call out the problem, people who have that problem are going to reach out. So you're able to manipulate your ads in order to attract what you want, right? Yes. Okay, so we're able to teach you all these things so that you always get the qualified Prospects in your timeline— I'm sorry, on your pipeline, and even the people who are just like inquiring, we can still contract those. So that is why I hate cold calling, and this is why you should consider doing this inbound stuff for your business. So if you are a wholesaler who's already doing deals and is tired, or maybe you've worked with an agency and you hate them, well, I want to talk to you because we help many of our clients, you We have many that they just wanted to quit and they come in here and we are able to scale their business, build them profit, not just scaling and throwing spaghetti at the wall, hoping something sticks. So if you are interested, if you're already doing deals and you want to do wholesaling the easy way, not the hard way, click on the link down below and let's book a call. I want to meet you. I want to help you. And I want to help you scale because I've made so many mistakes. And I can pass that on to you so that it saves you a ton of time and money, and that way you get to your goals faster. So with that being said, watch this video next, book a call, and I look forward to hearing from you. And I'll catch you in the next video. Peace.