Nicole Johnsey Burke describes how her small garden company generated $1 million in one year and outlines the garden-consulting business model. She breaks revenue into stages: high-margin garden consults (design/fee), installation services (management/fees), retailing supplies with margin, and recurring maintenance contracts that provide repeat income.
Chapters
My little garden company made $1 million in one year. And if you're thinking, how in the world could that be possible? I'm going to break down the numbers for you right now. Today, I'm here at one of our garden projects, and I'm going to show you how you can make money at each and every step of the process. Step one is the garden consult. It's when you come to the space, create a drawing, and the client agrees to the design. The fee you charge for a garden consult is almost 100% profit. The next step is to help them get the installation done. Whether you coach them through the process, manage a team, or do it yourself, you charge them a fee for each service. The garden is going to include some great supplies, and you're going to provide them everything that the client needs to set their garden up. You're going to sell it to them and make a margin on each and every piece. Once these beds are filled with plants, they're going to need care, and that ensures that you'll be able to come back and take care of the garden month after month. See season after season, year after year. And each time you do, you can charge a fee for it. As a garden consultant, you can choose how many garden projects you want to do each year, in every.