George Kao argues creators should stop imagining an ideal audience and instead be themselves, then notice who actually shows up and what they need. The real work is serving the people already drawn to your authentic self, not chasing who you think should be there.
Instead of trying to find your ideal audience and attract your ideal audience to you, what if you work on finding yourself and being yourself and then, and I just noticed my dog coming up here, the stairs, finding yourself, being yourself and then letting whomever resonates with you come forth and engage with you and then take taking notice of who resonates with you and connecting your content more to what they're needing and wanting at this time. So the message here is instead of trying to imagine this ideal audience and having to mold yourself to them, the problem there and I want to thank one of my viewers, Linda Palmer, for finding this quote. We are stressed when we try to be somebody else and we are relaxed when we are ourselves. And that's my encouragement to you in this video, is to continually find what it means to be your most authentic and most service oriented self because we have lots of selves within us with lots of ways we can be. But find your most authentically joyful and service oriented you, whatever that means, and I hope you won't feel like you have to copy what I do. Find a way that is joyful for you to share your content and to serve your clients and be as you as you can and then see who resonates with you and connect with them in your content as well.
