Content Creation — Extracting Ideas from an Overloaded Mind

George Kao coaches Theresa on turning her scattered ideas into content using "content coworking," a peer-interview format where a partner asks rapid questions while recording. Theresa works in brain-based fitness, helping clients like a 50-year-old man regain coordination in two weeks through targeted exercises. The recorded conversation gets transcribed and repurposed into blog posts and social media.
Chapters
All right, Theresa, thank you for letting me record this. Go ahead with your question.
Um, yeah, I just had—
however it comes out is great.
Yeah, it's so— I feel like I have too much information in my brain and I don't know how to get it out to create content, right? So that's my problem, and that's probably why I could barely ask this question, right? Exactly.
No, I hear you, I hear you.
Yeah.
The blessing and the curse of an overthinker, you know, or just someone who's highly intelligent or has lots of ideas. It's like, yeah, it's like your idea generation system is working so overtime or just very natural. And it's like, you know, the ability to get that out into the world is obviously much slower than how quickly your brain is able to move. So I get it. I've been there too. And so let me ask you a couple questions. All right. One is, what is your most natural way of communicating? Writing, speaking, journaling, like, like in conversation, like what's your natural way of sharing ideas and teaching people what you know?
Probably just talking to my friends.
Okay.
Like, they'll be like, oh my God, that was so great. And I'm like, oh my God, what did I say? Like, I need to write it down, you know?
That's— yeah, right. No, right, right. And that's very interesting. And so what do you notice what your friends tend to ask that elicit your sharing of ideas?
Oh, that's a good one. Um, it's like generally a variety of things, so I can think about that.
Yeah. Okay, that's a good one. Okay, so Have you ever thought about recording one of these conversations?
Yes. And then I feel like it's too— then I'm like—
Yeah, you're performing. Yeah, yeah, totally. No, that's a— that's a— that's— yeah, no, that's real.
And it's really— it's so tricky because it just comes out of nowhere, it seems, you know? So it's like I can't, like, catch it. You know, I sometimes can, but I'd like to be more consistent.
The funny thing is there literally are devices now where you like wear it around your neck and they like record you all the time. Oh, I think, I think there's a device called Friend, uh, F-R-I-E-N-D. It's like AI-based and it's like recording you all the time so that basically you, you go through a whole day and then like record and like transcribes everything that you say. Um, so those things are available if you, if you were open to trying something like that. But I, I think that more realistically though, What if, you know, I call this, I call this content coworking. Okay, and I've written posts about this over the years. I really should put up an official blog post about this. Imagine, you know, you getting together with someone else, and maybe someone else on this call actually right now might be interested in doing this, where if you schedule an hour, maybe fine, schedule half an hour because you don't know each other well. You don't wanna spend too much time doing this. Schedule half an hour with someone on this call where you get on the call and say, hi, Theresa, it's good to, good to meet you. And let's do what, you know, George recommended with the content coworking. So for the next 10 minutes, I'm gonna pepper you with questions about your work, and then you just answer however you want to. And by the way, I'm, I'm gonna record this, or you, you, you'll record this. Okay? So tell me when the recording has begun and I'm gonna pepper you with questions. So, all right, Theresa, what the heck is brain-based fitness? Like, what does that mean? Like, tell me. I actually try, try this right now. Theresa, what is, what is brain-based fitness? Like, whatever you want to say, and, and preface by saying whatever you say is perfectly fine, however it comes out. We're just practicing, we're just playing around here. So what, what's brain-based fitness?
Go, don't think, just tell me. Um, so basically somebody comes to me with a goal that they have for I don't know, strength or mobility or whatever. And, um, we try different approaches to see what works. Like, it could be an eye exercise, a breathing exercise, like vestibular, whatever. Like, there's so many different parts of the brain that we could work on to get, um, the result that we're looking for versus just like traditional things.
That's really cool. And what's a result? What's like a possible result from that?
Increased range of motion, increased strength, like increased just general mobility, or like decreased pain. I'm, I'm really trying to, um, what happened when I started learning about brain-based fitness is I would get a lot of people in chronic pain and things like that. And that's, that's really not the direction though that I want to go. Like, okay. See this? So like, yeah, but see, you're already going, like you're already going.
And very briefly, tell me the story of the guy you worked with who, you know, wanted to— yeah, the story you shared earlier that—
yeah, yeah. I worked with this man in his early 50s, and he was always told that he could never— he wasn't athletic, he couldn't play sports, blah, blah, blah, all this stuff. But then he realized he could if he had the right teacher. So he met me through someone. And he had like eye issues and like, um, coordination issues and things like that. So we worked on his coordination, we worked on like mapping all of his body parts, like where everything was in space, and he could throw like a spiral football in like 2 weeks after we worked together. It was like really actually pretty cool because he wanted to play. He came to me because he wanted to play with his kids. Yeah, because he had like, like kids that he wanted to play sports with.
So what a great story. I mean, you just created two blog posts, or this, the start of two blog posts there, you know, with, with, um, expanding on what you just said. But like, this is a quick example. We didn't even spend— I don't know how many minutes we spent, like 3 minutes or something like that, right? And so imagine doing this for 10 minutes with somebody. They pepper you with questions. They keep asking, oh, so what do you mean by that? Oh, well, so what are some of the results? Oh, that's really cool. So what was that person able to do afterwards? Oh, tell me a story of Can you think of someone you worked with regarding the eye thing? Like, whatever, whatever the person genuinely has an interest in, they would ask you, and then you would just say it. And this is all being recorded, right? Like, you would start the recording, and then after, and a timer as well, right? Like, have a timer going so that you know, okay, it looks like my 10 minutes is up, and let's pause. All right, any feedback for me? And then that person might say, oh, I really liked it when you start, you really came alive when you were talking about this. Oh, that's interesting, right? And you're still recording. Okay. All right. I'm gonna stop the recording and I'll stop. Okay. You know, George, it's your turn. I'm gonna ask you, George, you know, you would say, um, questions about your work. Ready? Tell me when you're recording. Okay. I'm gonna record. Okay. And then you would start. So same thing, half an hour and you're getting a lot done and you're practicing talking about your work. You probably got some precious content, you know, when once it's transcribed, but By the way, Zoom has a transcription tool a lot of people don't know. Go into your Zoom settings, type in transcript, type in captions, turn those things on, and then when you're on the call, click on the transcript button and it starts transcribing for you everything that's being said. And that way, you know, you have the transcript after the meeting ends. Theresia, what do you think about this method?
Sounds great. I'm gonna try it. I really am.
Please, please do try this with friends. Friends. Maybe your friends don't care about you interviewing them, they just want to ask you questions. That's very helpful. 15 minutes, half an hour, whatever they're willing to do. Or somebody on this call, if you're interested in doing this with Teresia. I'm not saying, Teresia, that you're able to do this with everybody who wants to, but, but whoever wants to, feel free to chat below, and maybe some people can get together, share contact info here at the Zoom.
So yeah, that's great.
Thank you. Yeah, you're so welcome. And the second question I wanted to ask you was, do you use AI tools? How do you feel about them?
I kind of do. I don't know how I feel about them yet.
Right. OK. Because if you are— for those of you who are willing to use them, ChatGPT, Google Gemini, Claude, they're all— the free versions are plenty wonderful. In fact, ChatGPT has the best transcription for free. That is amazing. Amazing. And most people don't know about this. And I'm gonna give you a YouTube video that I recorded showing people how to turn your stream of consciousness voice journaling into transcripts for free. Okay? And I put the YouTube link below. So please feel free to click on this and pause the recording. So you're going to— don't get distracted and watch it later. Because without signing up for the paid account, if you have a free ChatGPT account, you can basically use their dictation tool to, to just stream of consciousness for, you know, up to 10 minutes at a time. And it comes out like with grammar and with, with, with punctuation all done. It's for free. So anyway, so that's a, the stream of consciousness method just to, just to use their dictation tool to, to transcribe. Or if you want to actually have a conversation with ChatGPT or whatever else, that could be another content coworking method, you know, ask ChatGPT to ask you questions and you just speak, you know, speaker, speaker.
Okay, cool. Yeah, that's helpful. Yeah, I do best with questions.
So, yeah, exactly. So, so with AI, any AI can do this. You can use voice mode to say, hey, I'm, I'm, I wanna write a blog post, but I'm stuck with a blank page syndrome. Can you please ask me questions about my work?, and then we'll go into whatever rabbit hole you think is interesting. And then afterwards, I'll ask you to put it into a blog post format. Thank you. And then, so just asking you questions and then when you feel you're ready to stop talking and say, all right, I think I'm ready for you to turn into a blog post. Go ahead. You know, and then you obviously want to edit everything to your voice.
Yeah. Cool.
I like that. Thank you so much. And it could be a blog post or it could just be a shorter social media post. I want to turn this into a, 10-slide Instagram carousel post, go for it. Our conversation, turn it into 10 slides. Thank you.
You know, I'm saying. All right. Okay.
Really cool.
Okay. Yeah.
Thank you. Thanks, Theresia.
Okay.










