This content was created by George Kao. This content was uploaded by George Kao. This is a YouTube video titled "creating content without a big audience? it feels like playing ball by yourself..." created on October 23, 2025, featuring George Kao discussing the challenges of content creation without a large audience and the importance of internal motivation over external validation.
When we're refreshing our notifications to see if there's a like or a comment, you are saying external validation. Please show me that that was worth doing. Do you want to keep giving your power over to external validation? When you are beginning your content creation journey, you probably don't have a huge audience that is ready to receive and engage with your posts. And you might find yourself in this dynamic of what one of the members of my ABC program said, playing ball by yourself. This is what content creation as a journey is until you get so good at doing it that people stop and you become a busker. You know, you be you're actually putting on a show and people are paying you money to say, please continue that juggling. It's amazing. It is a spiritual practice of strengthening your internal locus of motivation.
